SAGUARO Biotechnologies

Upcoming industry disruptors from Québec City, Saguaro is a leading expert in non-toxic dyes innovation.

Since most cellular laboratory tests for drug development are done with highly toxic dyes, Saguaro’s non-toxic, natural fluorescent compounds is a landmark for the industry and our health.

Client

Saguaro Biosciences

Project Scope

Visual identity

Website

Collaborators
2024
Website
saguarobio.com
none
A radial gradient using light blue, darker blue and black colors. In the middle there is a logo with a symbol and modern typography. The label is "Saguaro Bioscences".
Multiple mobile screens showing Saguaro branding in application.
A blue background with the Saguaro symbol decomposed. There is 2 cercles, one only has the quarter of it filled with spaced white cercles. The other cercle as one quarter filled up with white.
Unlocking new dimensions through
advanced data discovery and collaboration

On a mission to transform cell culture products with data-driven solutions, the new icon represents innovation, resilience, and collaboration. Inspired by the Saguaro cactus, it also reflects longevity and strength in challenging environments.

Saguaro symbol in blue in the middle of the picture. At the bottom, there is 3 labels. The first one says: "Actual known data and science". The second one says: New data dimension unlocked, through Saguaro's Bioscence Technologies. The third one says: The Saguaro cactus, a symbol that reflects the company's dedication and resilience.
A Chromalive test tube on a dark blue liquid background.
A scientist analyzing sample under the microscope.
3 tablet screens and 3 mobile screen showcasing Saguaro's website.
Orange background with liquid bubbles. At the top, there is Saguaro's symbole. In them middle there is a label saying: "Redefining frontiers of medical research. Cellular tests done with non toxic dyes to unlock time and scalability." At the bottom, there's the label: saguarobio.com".
A woman scientist analyzing a lab sample under a microscope.
subtitle

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A laptop showcasing Chromalive product page on a white background.
For medical advancement.
Against toxicity.

In a world where all laboratory tests are executed with toxic dyes, Saguaro pushes the frontier of science with a one-of-a-kind Non-Toxic Dye.

In the background, the is a blue spot of ink spreading in a liquid. At the top, there is the Saguaro logo. In the middle you have a label: "Unlock new dimensions for evaluating drug performance in high-content screens.
A scientist filling up a lab tube with an orange liquid.
A blue office sign with the label "Laboratory 02".
A tablet screen showing data about cell death mechanism.
Credits

Creative Director, Sam Charlebois

Project manager, Amélie Verreault

Art director and designer, Gabrielle Deronde

UX-UI designer, Jérôme Roberge

Developper, Karim

Saguaro Biosciences

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