LOOM Medicinal Mushrooms

Established in the Eastern Townships, Loom Culture is a family business that locally produces medicinal and gourmet mushrooms, specialized in Lion's Maine and Reishi.

Now recognized as a catalyst for nerve cells growth, Lion's Maine is being studied as a natural medecine to protect against dementia and Alzheimer’s disease.

Client

Loom Culture Inc.

Project Scope

Brand Positioning

Brand Naming

Visual Identity

Packaging Strategy

Digital Platform

Collaborators
2024
Website
saguarobio.com
none
Display of a stamp, a box with a Loom Teinture and envelops branded by Loom.
For medical advancement.
Against toxicity.

Complementing Lion's Maine, Reishi is a world-renowned mushroom, used for centuries in traditional oriental medicine. It is mainly used for its antioxidant and anti-inflammatory properties.

Multiple Loom bottle spread on a blue surface.
Loom logo plan seeing all the anchor points in the shape.
3 Bottles containing Lion's Mane mushroom.
Organic components spread on a blue surface. On top, it display a stamp and a paper.
A black surface with a stamp, a bowl containing mushroom and a pad with paper branded Loom.
Yellow surface with 3 rectangles. The represent the labels on Loom product.
2D Illustration of a Loom bottle.
3 orange rounded mushrooms.
Loom business card.
2D illustration of a jar, a paper bag and a bottle. All Loom products.
Loom furnitures. Stamp, bottle, business cards, packaging and a letter are displayed on a black surface.

A paper bag containing Lion's Mane mushroom.
Credits

Creative Direction & Design: Samuel Charlebois

Artistic Direction & Design: Sebastian Camden

Photography: Sarah Babineau

Loom Culture

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